Vietnam Online Grocery Market Size Share Growth Report 2024-32

 Vietnam Online Grocery Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 22.23% (2024-2032)

The Vietnam online grocery market is growing rapidly, driven by increasing internet penetration, changing consumer habits, and the convenience of home delivery services. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 22.23% from 2024 to 2032.

Vietnam Online Grocery Market Trends and Drivers:

The online grocery market in Vietnam is witnessing changing consumer behavior and increased internet access. Urbanization and the rise of e-commerce platforms are encouraging consumers to shift toward online grocery shopping for convenience. Subscription-based services and mobile app usage are becoming more common as customers prefer personalized experiences and contactless delivery.

There is also a noticeable trend in demand for fresh and organic products, which is pushing online platforms to partner with local farms and suppliers. Additionally, the integration of AI and digital payment solutions is improving the overall shopping experience, making the process more seamless for consumers.

The Vietnam online grocery market is primarily driven by rapid urbanization and a growing middle class contributing to higher disposable incomes, which is encouraging more consumers to shop online for groceries. The increased penetration of smartphones and improved internet infrastructure across the country are making it easier for consumers to access e-commerce platforms. The coronavirus (COVID-19) pandemic has also accelerated the shift toward online grocery shopping, as consumers prioritize safety and convenience.

Additionally, the expanding logistics network and advancements in delivery services, such as same-day and express delivery options, are enhancing the appeal of online grocery shopping. Retailers are investing heavily in digital platforms to offer seamless shopping experiences, and this is further supported by various government initiatives aimed at promoting digital transformation in the retail sector. Along with this, growing demand for time-saving solutions among busy urban dwellers is pushing the adoption of online grocery services. Payment options, particularly the rise of digital wallets and cashless transactions, are also making the process more convenient for users, encouraging repeat purchases. Furthermore, partnerships between grocery retailers and e-commerce platforms are expanding the availability of products, including fresh and organic food options, making online shopping a viable alternative to traditional grocery stores.

Vietnam Online Grocery Market Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Vietnam online grocery market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

The report has segmented the market into the following categories:

Product Type Insights:

  • Vegetables and Fruits
  • Dairy Products
  • Staples and Cooking Essentials
  • Snacks
  • Meat and Seafood
  • Others

Business Model Insights:

  • Pure Marketplace
  • Hybrid Marketplace
  • Others

Platform Insights:

  • Web-Based
  • App-Based

Purchase Type Insights:

  • One-Time
  • Subscription

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

For an in-depth analysis, you can refer to a sample copy of the report: 

https://www.imarcgroup.com/vietnam-online-grocery-market/requestsample

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current, and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARCs information products include major market, scientific, economic, and technological developments for pharmaceutical, industrial, and high-technology business leaders. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods are at the top of the company's expertise.

Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.

Contact Us:  

IMARC Group 

134 N 4th St. Brooklyn, NY 11249, USA 

Email: sales@imarcgroup.com 

Tel No:(D) +91 120 433 0800 

United States: +1-631-791-1145

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