Vietnam Ride Hailing Market Size, Share, Industry Trends, Growth and Report 2025-2033

Vietnam Ride Hailing Market Overview

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 800 Million

Market Forecast in 2033: USD 4,300 Million

Market Growth Rate (2025-33): 17.6%

Vietnam ride hailing market size reached USD 800 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 4,300 Million by 2033, exhibiting a growth rate (CAGR) of 17.6% during 2025-2033. The market is growing steadily, pushed by urbanization, delivery app growth, and rising urban populations. Strong demand for on-demand delivery and taxi services has led providers to expand into food, grocery, and package delivery. The boom in online shopping, mobile apps, and ridesharing platforms adds flexible, affordable travel choices. Supportive government measures for digital transportation to ease congestion and boost mobility. Motorcycles dominate for their low cost in cities, with cars, vans, and buses covering longer or shared routes.

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Vietnam Ride Hailing Market Trends and Drivers:

The Vietnamese ride-hailing landscape transforms deeply as it changes from emphasis on transport into an ecosystem for mobility that is full and whole. Grab together with Gojek are the dominant players. They are aggressively expanding of their “super app” models through embedding of ride-hailing within a huge digital marketplace including of food delivery (GrabFood, GoFood), digital payments (GrabPay, GoPay), and parcel delivery services. This calculated pivot toward greater user engagement and increased average revenue per user (ARPU) drives capturing a larger share of the consumer's daily digital wallet. A trend that is particularly important integrates services in a smooth manner; for instance, an user is able to use loyalty points that were earned from food deliveries so they can discount a next motorcycle taxi ride. This fosters huge customer loyalty also creates meaningful barriers to entry for new, single-service competitors a powerful, self-reinforcing cycle of convenience creates. This ecological method will greatly shape upcoming need, and triumph more relies on one platform's power to give a linked, fluid, varied benefit. Isolated ride-hailing apps are increasingly uncompetitive since such an experience addresses the diverse daily needs of urban Vietnamese consumers.

Companies and nations rapidly adopt electric vehicles (EVs) tactically as a second critical dynamic that reshapes the market since they change from a niche concept to a central pillar. This movement is propelled by how environmental consciousness grows along with rising petrol prices in addition to the government that strongly supports efforts for reducing urban pollution along with carbon emissions. Leading platforms have launched ambitious initiatives like how Grab established partnerships alongside domestic EV manufacturers such as VinFast so as to integrate thousands of electric cars and motorcycles within its fleet together with pilot programs regarding electric motorbike battery swapping stations throughout major hubs such as Hanoi and Ho Chi Minh City. This shift is not simply altruistic, yet business strategists see it as a future plan. They aim to lower operational costs to driver-partners by greatly reducing fuel expenditure, thus improving earnings and retention rates. For consumers, environmentally conscious services are increasingly preferred, also creating a new market segment as users increasingly opt for available green transportation. Even though the scalability of the supporting infrastructure still remains as a challenge that is especially common for fast-charging networks, the concerted push for electrification is fundamentally altering fleet composition when positioning eco-friendly mobility as a standard expectation in the market's next phase of development.

The Vietnamese ride-hailing market is experiencing meaningful fragmentation as well as diversification. It moves past basic car and motorcycle taxi options to serve more specific consumer needs and applications. On-demand transportation solutions can trend toward a hyper-specialized array of options beyond the one-size-fits-all model. We witness growth in premium segments like luxury car services and chauffeur-driven options for business travel as subscription-based models are rapidly adopted by daily commuters seeking cost predictability. Furthermore, logistics-oriented services substantially expand to include dedicated ride-hailing for courier services and intra-city freight for small businesses because this effectively blurs the lines between passenger and parcel transport. Platforms diversify because of how the market matures so that they must respond. Niche sectors must be found, and domination of them is key to growth. Success does now hinge on having a deep comprehension that is data-driven of specific user personas because a cheap bike ride is something needed by the budget-conscious student and a comfortable car that is wifi-enabled is something needed by the executive for cross-town meetings and on tailoring services along with pricing as well as technology so as to meet all of these discrete needs with precision and reliability that is unrivaled.

Vietnam Ride Hailing Market Industry Segmentation:

Vehicle Type Insights:

• Motorcycle
• Cars
• Vans and Buses

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

• Market Performance (2019-2024)
• Market Outlook (2025-2033)
• COVID-19 Impact on the Market
• Porter’s Five Forces Analysis
• Strategic Recommendations
• Historical, Current and Future Market Trends
• Market Drivers and Success Factors
• SWOT Analysis
• Structure of the Market
• Value Chain Analysis
• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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